Our Capabilities
Working with Root Creative Group means that your organization gains over 30 years of combined creative experience. Providing a complete spectrum of design services our team can assist you with your marketing needs from conception to completion.
Whether it’s a one-time special project, like a website redesign, company brochure, trade booth or an extended relationship as your brand development & redesign team, we can provide the skills and experience to get your company noticed. You’ll find us easy to deal with – we’re flexible, full of ideas and eager to help you get results.
Branding/Identity – Root Grows Your Creative Elements by identifying, simplifying and amplifying your core differentiator. Only when the research and strategic direction of branding is completed, is the creative process introduced. The creative process and graphics will reinforce and communicate the essence of the brand throughout the organization –website, collateral materials, communication between staff and customers, internal communication, media relations – all can be designed once the essence of the brand is established.
Creativity is a crucial element but will only work when it provides a relevant and compelling message with a strong call to action. The creative must also be simple enough to be quickly understood by prospects that are bombarded with branding messages each day.
Root will:
- Identify the essence of the brand
- Simplify brand messaging and delivery for immediate recognition and relevance and
- Amplify the brand for maximum exposure to each targeted market.
Packaging – Root can design creative solutions for your packaging needs. By evaluating your competition and product placement we can create graphics for a single product or implementation over an entire product line. Our package and display graphics will help your product stand out in the crowd. view
Print – Effective designs for ads, brochures, annual reports, data sheets, and sales literature are critical to any business’s success. Roots strategically designed collateral provides your customers and clients a hand-on, visual experience that can be passed along to potential new customers. We have the experience and knowledge to design collateral that express your brand while conveying your message. view
Interactive/Web – A website is a resource that can be updated, accessed and actually used. It is and introduction into your business and should reach beyond simply providing a list of products and services. Our team can showcase your business in a way that reflect a positive brand image, stimulate consumer interest in your business and inform the consumer as to what is available on the site providing an entry point for customer interaction. view