Root Email Campaigner
Email marketing is one of the most effective ways to reach your clients. It's cost effective, it's immediate, it's relevant, and it's completely measurable. Best of all, Root takes care of everything.
Here's how it works
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We'll design it - Emails are professionally designed to your creative brief using text and/or any pictures/logos you would like to include. A preview of the email will be sent to you for approval.
We'll set it up - We set up your subscriber database, easily exported from your contact management or address book program, and can provide a subscribe form for your website. Please read and ensure you comply with our terms of use and anti-spam guidelines.
We'll send it - The email is sent at a day and time of your choice. Emails can also be addressed to the recipient in the body of the email or in the subject line - improving the response rates for your campaigns and building rapport.
You view the results - The Root Email Campaigner client interface provides you with access to a comprehensive set of real-time reports allowing you to measure the effectiveness of every campaign you send.
Why email marketing?
It works! Actually, works in an understatment. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $48.29 for every dollar spent in 2007. To put this into perspective, that's more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs.
Why email marketing works:
- It's cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.
- It's immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
- It's relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
- It's completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.
Basic Cost Breakdown
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