Branding/Identity

Branding/Identity – Root Grows Your Creative Elements by identifying, simplifying and amplifying your core differentiator.  Only when the research and strategic direction of branding is completed, is the creative process introduced.  The creative process and graphics will reinforce and communicate the essence of the brand throughout the organization –website, collateral materials, communication between staff and customers, internal communication, media relations – all can be designed once the essence of the brand is established.

Creativity is a crucial element but will only work when it provides a relevant and compelling message with a strong call to action.  The creative must also be simple enough to be quickly understood by prospects that are bombarded with branding messages each day.

Root will:

• Identify the essence of the brand
• Simplify brand messaging and delivery for immediate recognition and relevance and
• Amplify the brand for maximum exposure to each targeted market.