Brand Quotient Test

The Brand Quotient™ Diagnostic Test is a tool Root Design & Marketing uses during the Discovery Phase of a branding project. It provides you and your company with a picture of where your brand stands currently. It is an easy way to identify your company’s strengths and weaknesses as they relate to your brand. What’s more, it provides a way to quantify your current branding program and track improvement as changes are implemented across your organization.

The test covers four main areas:

• Brand Strategy
• Brand Alignment
• Brand Communication
• Brand Execution