Case Studies

Balboa Baby, a designer and manufacturer of high-end baby slings, had a great product and a name but no brand or identity to go along with it. After an extensive brand review of Balboa Baby's goals, their competition, and the overall baby product marketplace, Root Creative Group designed a logo that would convey the serenity and strength of the product while being easily recognizable among the competition. This initial design was then carried throughout all packaging and collateral developing a complete cohesive brand identity.view




CircleUp is the ultimate way to communicate with groups! Ask questions and send announcements to teams, clubs, groups and co-workers and receive back one uniformed response. Root Creative Group worked with CircleUp to convey their message through a unique logo and user interface design as well as marketing materials, HTML newsletter and ad banners.view




CoCaLo Inc. is a leading designer and manufacturer of fashionable infant bedding collections and coordinating room décor. Beginning with the launch of a new corporate brand and website, Root Creative Group worked closely with CoCaLo in developing a consistent, cohesive identity. Other projects taken on by Root are a complete business cabinet, a wide variety of product packaging, marketing sell sheets and brochures, custom ordering book and trade show booth design.view




Orangewood Children's Foundation focus is on the ongoing needs of children in the foster care system, developing a wide range of activities, scholarships, support and programs to give every child every chance to succeed. When Root Creative Group was first introduced to Orangewood they had a strong logo but their website did not reflect the organization that they had become. Root worked with Orangewood to ensure their new website design would portray a strong image and would create an emotional attachment among their audience. We have carried this new identity into other Orangewood marketing collateral as well as into other programs and organizations under the Foundation's umbrella.view