Balboa Baby

Balboa Baby, a designer and manufacturer of high-end baby slings, had a great product and a name but no brand or identity to go along with it. After an extensive brand review of Balboa Baby's goals, their competition, and the overall baby product marketplace, Root Creative Group designed a logo that would convey the serenity and strength of the product while being easily recognizable among the competition. This initial design was then carried throughout all packaging and collateral developing a complete cohesive brand identity.