Our Process

Our Proven 4-Step Creative Process
What makes great design? At Root Creative Group we believe that “looking good” is not enough. To be “great,” design must also be effective. This means that great graphic design is unique, visually and emotionally appealing, consistent across multiple channels, and able to work synergistically with great copy to help your organization meet its goals.

Great design doesn’t “just happen.” Whether we’re working on overall branding, print design, website design, packaging design or social media design, Root Creative Group follows a proven 4-step creative process:

Discovery
The starting point is always research, to gain a thorough understanding of market conditions, consumer behavior and your needs. In the discovery phase we will:

• Establish goals for each project
• Learn about your target market
• See what your competitors are doing
• Analyze all of your existing marketing materials
• Focus, narrow and prioritize design possibilities

Design
Based on everything we learned in the discovery phase, design criteria are established and design options are created for your review.

Development
Once you have selected a design, our entire creative team (designers, copywriters and programmers) will work together to bring your chosen concept to life. Depending on your needs, Root Creative Group can translate your design across multiple marketing platforms – corporate identity, print, web, e-commerce, packaging and social media.

Delivery
The final phase, of course, is the production of your approved projects.

As a full service design firm we can handle everything for you – from the initial brainstorming all the way through design, copywriting and production management.