Our Process

4-D Approach™
The infrastructure of our business model is based upon principles derived from the 4-D Approach™. The integral components of this proprietary process creates the foundation which allows the client and designer to focus on one goal through the various phases of a project. We focus on the message and audience to deliver an accurate product.

Root Process Discovery
Through research you gain a thorough understanding of market conditions, consumer behavior and client needs.

  • Review of target market to establish optimum communication with the protential audience.
  • Focusing, narrowing, and prioritizing options
  • Establish design criteria and overall effect
  • Analyzation of existing marketing materials
  • Establish goals for projects

Design
Establish a design criteria which best represents the client based on the discovery phase. Application of concepts for the implementation to design.

Development
Process in which concept and design are made into reality. Develop the design which best represents the objectives of the clients based on the previous phases.

Delivery
Final phase of excecution.

  • Preparation of files for final intended use.
  • Press Supervision

Root Creative Group is an experienced design firm located in Orange County, California, specializing in branding and identity, website design, logo development, online marketing, printing design, packaging design, email templates, trade show booths, e-commerce , and award winning graphics. Serving all of California, Orange County, Newport Beach, Irvine, Lake Forest, Laguna Beach, Dana Point, San Clemente, Huntington Beach, Aliso Viejo, and beyond. Call Root Creative Group for Graphic Design Orange County and Web Design California, Local Graphic Designers, Logo Design Orange County, Packaging Design California, Website Design Newport Beach, Brochure Design Orange County, Branding and Identity Orange County, and Local Corporate Identity.